OVER THE PAST TWELVE MONTHS, ALVAREZ GUITARS HAVE BECOME INCREDIBLY POPULAR WITH STAFF AND CUSTOMERS HERE A PMT. WE’RE ECSTATIC TO ANNOUNCE THE ARRIVAL OF EVEN MORE OF THESE AWESOME INSTRUMENTS - INCLUDING THE NEW ARTIST ELITE SERIES - AND THEY’RE LANDING AT A PMT STORE NEAR YOU SOON!
Approximately twelve months ago PMT became an authorised dealer of Alvarez Guitars, and the brand soon found favour with our staff and customers alike. These awesome, reasonably-priced guitars represent some of the best value for money on the market, and cover pretty much every play-style and musical genre you could wish for. So, without further ado, let’s separate them by series and take a look at what we’ve got!
MASTERWORKS SERIES
Alvarez Masterworks Guitars are truly eloquent, professional-grade instruments crafted with all-solid tonewoods and premium-quality finishes. The construction of each guitar sees the use of carefully cured woods, and expertly-designed components, resulting in an exquisite instrument that sits amongst the very best in its price bracket. First, we have the stunning Alvarez MFA66CESH – a Folk-style electro acoustic, with a lower-bout cutaway, and a Shadowburst gloss finish. This gorgeous guitar showcases Alvarez’s commitment to combining incredible craftsmanship, tone and beauty. With it’s all Solid African Mahogany construction coming together to produce the kind of warm, throaty “bark” favoured by countless folk and blues players throughout the 20th Century. Secondly, we have the gorgeous Alvarez MF60OM – a classic-style OM (Orchestra Model) with a premium-grade Spruce top, herringbone body binding, and a Natural Gloss finish. Whilst similar in shape to a traditional round-shouldered Dreadnought, this Orchestra Model is in fact smaller in size, making it much more comfortable to play. This shallower, more-compact body – crafted from Solid Mahogany, with a premium-grade Sitka Spruce top – produces a tone with plenty of mid-range focus, making it perfect for finger-picking and folk styles. Alvarez MF60OM Masterwork Series OM with a Natural Gloss finish[/caption] Here are some other fine examples from the Alvarez Masterworks Series:
ARTIST ELITE SERIES
This brand new, unique range of custom style instruments were created with a single goal in mind: to produce a collection of guitars that are beyond comparison. Through years of careful R&D, Alvarez developed the incredible Artist Elite line-up to look great, sound incredible, and play like nothing else in their class. In this case we have the Alvarez ADM66CEAR – a Dreadnought guitar with exotic woods, professional-grade electronics, and superb craftsmanship. Featuring a warm, focused tone, and incredible electronics for live performances, this guitar is an absolute workhorse. In addition to this, the guitar has been carved with a bevelled Ebony arm rest for increased comfort and gorgeous aesthetic appeal. Here are some other fine examples from the Alvarez Artist Elite series:
ARTIST SERIES
When it comes to solid top guitars, the Alvarez Artist series is most-certainly one of the best choices out there in terms of value for money. These awesome guitars raise the bar when it comes to budget-friendly instruments, and are perfect for aspiring professionals looking to take the first steps on their musical career. In this case we have the Alvarez AB60CE – an open-sounding and punchy electro acoustic bass with an attitude like no other. With it’s solid Sitka Spruce top, Mahogany body, and LR Baggs Element electronics, this acoustic bass is ideal for both live and studio sessions. Here are some other fine examples from the Alvarez Artist Series:
REGENT SERIES
Finally, we’re going to take a quick look at the Alvarez Regent Series, which boasts some of the very best entry-level guitars and ukuleles available on the market today. With this entry we have the Alvarez RU22TCE – a Tenor-style Ukulele, with a lower-bout cutaway and plenty of “oompf”. Crafted from quality-seasoned Mahogany, with a super-smooth Mahogany neck, this Ukulele is perfect for both live performance and studio sessions. In addition to this, the incredible price makes it ideal for beginners looking to improve their playing technique and take that next step on their musical journey. Here are some other fine examples of Regent Series Ukuleles:
CHECK OUT ALVAREZ GUITARS AT PMT
Here’s a quick look at Dagan talking to Alvarez Brand Manager Jay during the 2019 Winter NAMM show
Sam from Portsmouth showcasing the incredible Alvarez Masterworks series
And finally, here’s a quick look and demo of an Alvarez RU26S Soprano Ukulele from the awesome Regent Series
Shop Alvarez Guitars, Basses, and Ukuleles over at PMT Online today or call in to your local PMT store to try out a selection for yourself. Can’t see the model you want? We may well be able to special order it for you – call 0151 448 2089 for more details.